Our mission is to inspire and empower individuals to embrace healthier eating habits by simply filling half of their plate with fresh fruits and vegetables at every meal. We believe that incorporating a variety of whole, nutrient-dense produce is a simple yet powerful way to enhance overall wellness, boost energy, and build a foundation for long-term health. Through education, support, and easy-to-follow guidance, THE HALF-PLATE CHALLENGE seeks to make healthy eating enjoyable, accessible, and sustainable for everyone, one plate at a time.