Holly Plank, Mrs. Maryland United States 2024, is a passionate advocate for a healthy plant-based lifestyle and the creator of HalfPlateChallenge.org. Her journey to health empowerment began when she faced the challenges of insulin-resistant polycystic ovarian syndrome and premenstrual dysphoric disorder. After traditional medical treatments failed to provide relief, Holly turned to lifestyle changes to transform her health. By focusing on unprocessed whole foods, plant-based nutrition, stress reduction, and exercise, she achieved remarkable improvements, including significant reductions in her testosterone levels and better management of her hemoglobin A1c levels.

Inspired by her own transformative experience, Holly created the Half Plate Challenge to help others introduce and embrace healthier eating habits. The challenge encourages individuals to fill half their plates with unprocessed fruits and vegetables at every meal, making it easier to incorporate more nutritious foods into their daily lives.